The True Cost of Professional Real Estate Photography in 2026
€200-500 per property adds up fast. Here's the complete breakdown of photography costs and how top agents are cutting them by 60%.
PropertyAI Team
January 5, 2026
6 min
The True Cost of Professional Real Estate Photography in 2026
Let's do the math that most agents avoid.
The Direct Costs
Professional Photographer: €200-500 per property
This includes:
Additional Services (Often Extra)
| Service | Cost |
|---|---|
| Drone/aerial shots | €100-200 |
| Twilight photography | €150-300 |
| Virtual staging | €30-50/room |
| Advanced editing | €10-30/image |
The Annual Reality Check
For an agent with 30 listings per year:
| Expense | Cost |
|---|---|
| Photography (€300 avg) | €9,000 |
| Additional services | €3,000 |
| Reshoot costs | €1,500 |
| **Total Annual** | **€13,500** |
That's money coming directly from your commission.
The Alternative: AI-Powered Workflow
The New Process
What You Get
The ROI Math
Annual savings: €10,000-12,000
*Cut your photography costs by 60%.* Try PropertyAI free →
#costs#business#ROI#photography